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"A New Alternative of Life"

"Create a Culture and Identity at the strategic core"

Strategic Vision: Canada needs qualified people. Spain has qualified people.

Top of mind: Canadian / Spanish #1 job opportunity and moving people.

Word of mouth: "Canada needs people. We take care of you" "Spain has qualified people. We bring them to you".

To Attract employees: Cool Brand. Fun Lifestyle. High tech company

To Attract markets: Innovative concept. Creating new Human Patterns

To Attract customers: Opportunity! Opportunity! Opportunity! We know both sides, we take care of everything.

To engage & deliver: Differently Enjoyable. A new opportunity of life.

To retain customers: Unique atmosphere inside the system, personal care.